EA tends not to make games for the consumers anymore as much as they make them for their wallets. They would much rather spend resources trying to pump out FPS games like Battlefront and Battlefield, where they can milk the consumer for every last penny. To make matters worse, after Generals 2 more or less failed, EA pretty much gave up on the franchise and, from what it seems, RTS games altogether. After the failure of C&C 4, I'm pretty sure EA decided to put the franchise on the far back burner. They don't really seem to have the consumer in mind. They only seem to do what makes them the most money the quickest. That being said, as long as EA owns the C&C franchise, we will likely not see a sequel to Generals or any other C&C game in the foreseeable future.
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